Hashaam Riaz Sheikh - Co-Founder & CEO


  • Co-Founder and Vice Chairman, Capital TV, one of the leading media networks of Pakistan. 
  • Advisor to the President of Pakistan, served Pakistan at the highest constitutional office of the country. 
  • Investment Banker, Global Financial Institutions Group Citi Group, NY, USA. Worked on some of the world’s largest IPOs and Merger deals in the financial sector including Visa and Carlyle Group. 
  • Founder Devco International, Dubai based Consulting Company. 
  • B.S. (Honors) Macalester College, USA.
  • Recipient of prestigious Kofi Annan Scholarship.
  • Former Headboy and Member Board of Governors, Aitchison College, Lahore.
  • Avid Investor in Stocks, commodities and Real Estate Markets globally. 


Dr. Basit Riaz Sheikh - Co-Founder & COO


  • Co-Founder and Managing Director, Capital TV, one of the leading media networks of Pakistan.
  • Advisor to the Prime Minister of Pakistan on IT & Telecom. 
  • CEO Universal Services Fund Company. Managed a 100-billion PKR fund for broadband proliferation in Pakistan.
  • Named as one of the 100 most influential Pakistanis in 2014.
  • Ph.D. in Computer Engineering from Cornell University. Awarded multiple patents.
  • Certified Artificial Intelligence and Deep Learning expert.
  • Worked at leading International companies: Intel Corporation, Applied Materials Inc., and National Instruments Inc.

About Insta

Insta is a holistic quick-commerce solution provider for retailers and e-commerce vendors, offering Amazon like fulfilment and last-mile delivery service using a network of warehouses and fulfilment centres, agile last-mile logistics fleet, fintech-enabled instant payment solution, 24/7 customer support network, and a sophisticated AI-powered end-to-end technology stack. Insta offers seamless integration with all sales channels using multi-channel plugins.